Who we Are & What We Do

Founded in 2006 by Aileen O’Meara, we specialise in media training & media consultancy services, including media strategy preparation, media interview training, and practical advice in managing your media content. We work with companies,  individuals, small businesses, political and advocacy groups.

We bring extensive experience, valuable knowledge, and a keen eye for a story to our work.

Aileen O'Meara


Founder Aileen brings extensive experience and knowledge to her work, specialising in factual, news-based and quality content for events, websites and broadcast. She leads the team and is the first point of contact for clients, whether it’s help with a media plan, a podcast series, events coverage, specialist online content or media training.

Originally from Shinrone, in south Offaly, Aileen has extensive experience and a few awards for her journalism, in print, radio & TV news.

She is an RTE-trained radio producer, and was RTE’s Health Correspondent in TV and radio. She’s worked for the Sunday Tribune, the Sunday Business Post, RTE and the independent sector. She brings extensive insights and knowledge to her media services.

Moving to the Harbour View Business Centre in Dún Laoghaire in May 2014 has enabled Aileen to grow her business.

Aileen is a member of the BNI Forty Foot Chapter, the National Union of Journalists and the Enterprising Women’s Network in Dun Laoghaire-Rathdown.

Sharon Kelly


Dubliner Sharon Kelly has nearly two decades’ experience in radio and television production in RTE & the BBC.  She was contracted in early 2016 by RTE to produce and co-ordinate RTE’s hugely successful and innovative General Election Candidate Online Project: one-minute videos of nearly 500 election candidates.

She also worked at the Oireachtas Broadcasting Unit, where she helped launch the Oireachtas TV Channel.

Having trained as a TV journalist & producer in the BBC, she brings a wide knowledge of OB production as well as a keen journalistic sense to media production.

She came on board with Aileen’s team for the “Arts Tonight” 39-part series commissioned by RTE Radio One in 2013, and is a key member of our team.

A Dubliner, Sharon brings a wide knowledge of TV and OB production, as well as a keen journalistic sense, to our projects.  She’s an asset when it comes to advising people how best to deliver their message.


Flor MacCarthy


Flor Mac Carthy is an award-winning journalist with extensive experience in radio, television, print and new media. Formerly a Senior News Journalist with RTE, she spent fifteen years reporting on national and foreign news stories, as well as conducting live interviews on all the major news stories of the day in her role as RTE News Anchor. She has presented a number of television series, including ‘Nationwide’, ‘Capital Culture’ and the ‘Really Useful Guide to Words and Numbers’ and has co-written and presented radio programmes on arts and education.

Flor recently returned to Dublin after 3 years in Brussels, where she was a consultant on cultural projects and new media (helping one client win an EU award for ‘Effective use of Social Media”). She loves a good story, and finding new ways of telling them across multiple platforms. A native of west Cork, she proudly flies a flag for Barry’s Tea. @florNews