Create press releases that get noticed

A well-written press release can be the difference between securing media coverage and being ignored.

Journalists receive hundreds of press releases every day, so knowing how to write one that stands out, tells a compelling story and gets results is key to your message being shared.

Throughout this course, you learn the structure, style and strategy behind effective press releases that journalists actually want to read. Available as a live, hands-on course or self-paced format to suit your schedule.

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What you’ll learn:

  • The structure of a press release and what goes into each element to create a professional, ready to share release.

  • How to write attention-grabbing headlines and opening paragraphs that capture journalists' attention.

  • Techniques to identify what makes your story newsworthy and how to present it effectively.

  • How to write quotes that add value and credibility to your press release.

  • How to get your press release in front of the right journalists and publications.

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Who is this course for? 

This course is designed for professionals who need to write press releases to generate media coverage for their launch, campaign or recent industry report.  

Past course participants include marketing teams, nonprofit communication officers, business owners, event organisers and anyone responsible for securing media attention.

If you want to write press releases that journalists will read and respond to, this is the course for you.

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Hand-drawn illustration of a newspaper with the headline 'NEWS' and some lines of text underneath.

What to expect

This is a practical, hands-on course including writing assignments to give you the accountability to put what you learn into practice, so you leave the course with a polished press release ready to send.

Course length: 6 hours

Delivery: Live online or self-paced formats available.

Level: Beginner to Intermediate

Equipment needed: Computer or laptop with word processing software.

Choose Your Podcasting Made Easy Format

  • Man sitting at a wooden desk with a laptop, on a video call with a woman, in a bright room with plants and notebooks.

    Live Online

    Duration: 2 x 3-hour sessions over 2 weeks

    Delivery: Live tutoring on Zoom with pre-recorded modules and assignments,

    Cost: €950 plus VAT

    Best for: Live feedback and accountability

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  • A workspace with a laptop, an open notebook with a pen, a white mug, a small jar of tea, a black container, and a vase with flowers on a wooden table in front of a window.

    Self-Paced

    Duration: Self-paced over 4 modules

    Delivery: Pre-recorded modules and assignments

    Cost: €550 plus VAT

    Best for: Flexible schedules 

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Why How to Write a Press Release?

Led by Aileen O'Meara, award-winning former RTÉ journalist with over three decades of experience receiving and reviewing press releases, this course gives you insider knowledge from someone who knows exactly what journalists are looking for. You'll learn practical techniques you can use immediately to write press releases that stand out.

Ready to book?

Get in touch to book your live session or click enrol now to get instant access to the self-paced course. 

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Self-Paced Please!